Geolocation-based mobile app CHEAPP compares prices of supermarket items. With the application, users can monitor (using the Scraping technique) the prices of similar products in nearby supermarkets in real time.
By exchanging the products according to their prices, the user can create shopping lists with the selected products.
It is important to choose a simple, attractive, and easy to pronounce brand name for both Spanish and English speakers, and that conveys the concept of "cheap" and "best price". Ultimately, Cheap ('cheap' in English) creates a phonetic play of App and Cheap.
We used an attractive and informal-looking typography and striking colors for our logo (red suggests the idea of 'sales' and yellow or gold has to do with 'the best').
As part of the project, the client wants to develop a mobile app that compares prices between different brands and supermarkets. By creating a shopping list of selected products, the customer can get the cheapest shopping list by easily swapping similar products from different brands or supermarkets. Our research found other apps that try to get the best supermarket deals, but they don't allow you to compare prices or create shopping lists.
The Define stage involves combining the information that we have gathered and created during Empathise, analyzing and synthesizing it, so as to identify the core problems we found.
We moved the answers from the conduct research to sticky notes for easier sorting (behavior, difficulties, expectations); then, we create the Empathy Map, which reflected the user's thoughts, frustrations, and aspirations.
We gathered all the data from our investigation and classified it according to similarities, and then found some findings and insights. This helps us develop potential ideas, and provide a clear picture of what is important to users and what isn't.
To effectively reach our target audience when designing the app, it is essential to develop a user persona. Despite the fact that our users come from different backgrounds, there are certain things they share in common; these common points are represented by two main User Personas, acording to their different backgrounds:
We create a User Journey Map to understand the expectations, realities, and feelings of our users in order to find some critical points that will help us meet their demands.
As part of this phase, we will attempt to resolve all potential users' problems and frustrations.
Identifying the problems and prioritizing them is the first step to providing real and effective solutions. This involves choosing the elements to display on the screen, the user interface, and the interaction design.
The app's predominant colors are determined by the red and yellow that we chose for the logo.
The Roboto font will be used for the typography; its readability, recognition, and modern appearance make it widely used in mobile applications.
Yellow background and corporate red text make the 'CTAs' stand out.
